Search Engine Marketing

There are many ways an individual may find your site: typing your domain name directly into the browser, clicking on a link from a web site they are visiting, or through finding your site in a search engine. The vast majority of web users find sites through search engines. The key to successfully reaching out to this audience is to appear in the search engine when they search for topics that are relevant to your business. Search engine optimization and paid search are two online marketing techniques to get your site to appear to this audience.

Search Engine Optimization (SEO)

Search Engine Optimization is the method in which we improve your search results by optimizing your web site. In order to do this, we determine relevant keywords for your web site, and then optimize your site for these keywords so that individuals searching for these words will find your site on the search engine results pages.

SEO Capabilities:

• Site & Copy Analysis

• Keyword Selection

• Search Engine & Directory Submission

• Competitor Review

• On-site Optimization

• In-bound Linking Stragegy

Paid Search

Paid Search is the technique in which we purchase text ads on the search engine results pages. These ads typically appear above and on the right-hand side of the search pages. The ads only appear when a web searcher types in keywords that are relevant to your web site. Paid Search can be very effective for securing your position within all the search engine result pages. Plus, once an ad buy is set up, your results appear in the search engines immediately.

Paid Search Capabilities:

• Keyword Research and Creation

• Landing Page Creation

• Paid Search Creative

• Keyword Selection

• Testing Plan

• Optimization of Ads, Keywords and Budget