RedStapler

Strategy

Before we begin any undertaking, be it banners, landing pages or sites, we work with our clients to develop an online strategy. This strategy influences the creative design and application functionality. We offer strategic consulting on all our projects and as a standalone deliverable.

To ensure project success, online initiatives must follow the lead and direction set by the strategy.

In a typical strategic engagement, we examine, define and offer solutions on the following:

 
  • Brand

  • Creative Tone

  • Messaging

  • Audience

  • Revenue Goals

  • Measures of Success

  • Information Architecture

  • Wireframes

  • Advertising Plan